Burger King of Cattle and Climate

Apr 15, 2022

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When Burger King isn’t getting into Twitter wars with Wendy’s, they’re supporting cattle ranchers.

Whopper of a deal: Burger King, Cargill, and the National Fish and Wildlife Foundation (NFWF) are teaming up to flip the script on climate change. The five-year initiative that brings up to $5M in funding from Burger King and Cargill aims to support cattle ranchers who utilize regenerative agriculture practices. NFWF is upping the ante with a matching contribution—creating a $10M project.

Fries with that: The three entities plan to help encourage improved grassland management practices while reducing greenhouse gas emissions in Colorado, Kansas, Nebraska, New Mexico, Oklahoma, and Texas.

Make it a meal: The Southern Plains Grassland Program will work with organizations, associations, and local, state, and federal agencies to implement and monitor the progress of this program. 

Its priorities and goals include:

  • Improving grassland health and resilience through better grazing practices
  • Control of invasive species that reduce available forage for livestock and habitat for wildlife
  • Restoring formerly converted lands back to grassland

Innovation is the name of the game. The initiative will also look at ways to reimagine grass banks, grazing arrangements, water delivery, and fences.