Labels Getting A Fact Check

Sep 6, 2024

You know all those fancy labels on meat…  “Grass-Fed,” “Free-Range,” “Raised Using Regenerative Agriculture Practices,” “Climate-Friendly,” “Raised Without Antibiotics.” 

Well, now they need to be backed up with proof they are what they say they are. The USDA released new guidelines to beef up the documentation behind environment-related or animal-raising claims on poultry or meat product labeling.

Why this is important: The USDA has been putting in work to protect consumers from misleading or false labels.  

Soundbite: “USDA continues to deliver on its commitment to fairness and choice for both farmers and consumers, and that means supporting transparency and high-quality standards. These updates will help to level the playing field for businesses who are truthfully using these claims and ensure people can trust the labels when they purchase meat and poultry products.” — Agriculture Secretary Tom Vilsack

How is this going to happen? Third-party verification is fairly commonplace in the meat and poultry industries—but there’s been a call for more rigorous investigations into many labeling claims’ legitimacy

These new revised guidelines from the USDA are calling for more in-depth documentation for all environment-related and animal-raising claims. 

For example: This could look like implementing routine sampling and testing programs that determine whether meat products labeled as “Raised Without Antibiotics” have actually used antibiotics prior to slaughter.

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Congress to EPA: What’s Your BEEF with Meat Packers?

Congress to EPA: What’s Your BEEF with Meat Packers?

The Environmental Protection Agency (EPA) is considering new regulations that take aim at meat and poultry processors.

And some members of Congress have a BEEF with the EPA’s proposals.

The proposed rules: In late January, the EPA released the details of its proposed “Clean Water Effluent Limitations Guidelines and Standards for the Meat and Poultry Products Point source category.”

Huh?

Basically, the EPA formally published its proposals to combat wastewater contaminants that come from slaughterhouses.

Okay… that makes more sense.

At the heart of the rules proposal is a concern from environmental groups about nitrogen and phosphorus pollutants that originate from slaughterhouses. In some cases, the wastewater goes directly into waterways. In other cases, the water goes to municipal wastewater treatment facilities.

But not everyone is on board with the EPA’s suggestions…

Congress responds: Last week, two U.S. representatives—Eric Burlison (MO) and Ron Estes (KS)—pushed back against the EPA and introduced the “Banning EPA’s Encroachment of Facilities (BEEF) Act.” If passed and signed by President Biden, the law would prohibit the EPA from finalizing, implementing, or enforcing the rule.

According to the lawmakers, the proposed rules place undue burden on small processors—costs that can be absorbed by larger companies.

Soundbite: “The… proposed regulation isn’t just an attack on family-run small businesses, it’s an attack on rural communities,” said Burlison. “These meat and poultry processors are the lifeblood of our communities. The BEEF Act… lets these hardworking Americans do what they do best, produce safe, affordable food for our families.”