There’s nothing sus about tracking sustainability.
An Argentinian company is making it easier for farmers to monitor their sustainability methods and make buyers aware of the things they’re doing to put the “sustain” in sustainability. A funding round of $3.1M will help Ucrop.it offer its digital platform that tracks, reports, and records farmers’ sustainable practices.
A “Crop Story”: The app platform is free and allows farmers to track energy use, fertilizer use, crop residue management, and carbon intensity. Farmers can then leverage this information downstream to demonstrate their “ditto” on sustainability requirements with buyers.
Chain, chain, chain: The app tracks crops from the start of the value chain through geofenced field maps by recording planting and providing a sustainability assessment and detailed planting-to-harvest crop story. In the end, it benefits the farmer and the end buyer, and helps promote sustainable farming methods. What we call a win-win-win.
Soundbite: “We help farmers and agro-processors engage in mutual agreements and trace specific sustainability protocols to generate verified information to create crop stories, which farmers can use to impact [their] businesses,” says Diego Hoter, the co-founder and CEO of Ucrop.it.
Fund.it: Ucrop.it has 20 corporations and more than 700 growers using the app and plans to expand into Brazil and the U.S. with the help of the latest funding round.