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Who Run the (Egg) World? Girls.

In the world of eggs, females are at the top of the pecking order. You know, since males can’t lay eggs and all. And an innovative idea from Soos Technology could be a game changer for this global poultry predicament.

The big idea: Soos is using sound.

The backstory: Soos CEO Yael Alter and Nashat Haj Mohamad began using sound vibration in incubators and when their first test yielded a higher number of females, they knew they were on to something.

$weet tune: By taking the male egg embryos and converting them to female, the technology could eliminate the need to cull male chicks – helping the industry be more humane, while also cracking down on lost revenue.

“It is well known that sound affects cells, as this technology is also used in medicine and even in cancer treatment,” noted Alter in a Poultry World interview. “This is precisely what we are doing: we are affecting the cells and thereby defining the sex of the embryos.”

What’s next: In November, Soos won the $1 million grand prize from a New York State food and agriculture competition. And while the coronavirus has slowed their progress, Soos hopes to run more pilots in Europe and the U.S. soon.